Nov 20
10
Got to say, this is an unusual response from Google’s John Mueller. In short, someone with an exact match domain asked John why his site is not ranking for its brand name. The web site domain has Christmas Trees in it and the search query he shared a screen shot of showed product listing ads and other ads but not his web site ranking (note, it did not show organic results)
Excerpt from:
Google Responds To Exact Match Domain Not Ranking For Christmas Trees